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Product Product ISO 20671-1:2021
Price Price USD 69.00
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Description Description

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.

This document can be used in internal and external brand evaluation.

Standard Number Standard Number ISO 20671-1:2021
Title Title ISO 20671-1:2021 Brand evaluation — Part 1: Principles and fundamentals
Status Status Published
Publication Date Publication Date 23 Nov 2021
Cross References Cross References
Descriptors Descriptors
ICS ICS 03.140
Committee Committee ISO/TC 289 Brand evaluation
ISBN ISBN
Publisher Publisher PECB Store
Format Format PDF
Delivery Delivery NO
Pages Pages 12
File Size File Size KB